Nozawa Onsen Shopping
Nozawa Onsen is a quaint traditional village and offers a great range of idyllic Japanese souvenirs. Nozawa’s main exports are its fresh soba noodles, nozawana local cooked vegetables, and oyaki steam buns; look out for the iconic wooden steaming boxes, and grab a bun as you wander through the picturesque streets of the village.
There is not a great range of ski and snowboard gear on sale, so if you are looking to purchase your own, best do it in Tokyo before going to Nozawa Onsen. Purchasing is not necessary though - equipment rentals are well supplied in Nozawa Onsen.
The town of Nozawa Onsen has a number of convenience stores, and a few market type shops selling local veggie produce. For a full-sized supermarket, visit the one iiyama train station, either by local bus, or taxi.