Niseko offers arguably the best ski resort shopping experience in Japan. Enjoy a wide variety of ski gear shops, après boot shops, fashion, souvenirs and accessories. Whilst many resorts in Japan have shops dating back to the economic bubble of the 80’s, Niseko is ahead of the lot with chic and modern stores offering the latest models of all items you need to make your ski holiday complete.

The best ski stores are located along the main street of Hirafu-zaka, you will also find a stunning range of up-market ski wear, fashion and glasswares at the Niseko Village shops next to the Hilton Hotel.

There are two main convenience stores in Hirafu – Seico mart and Lawson, and a gourmet deli inside Shiki Niseko. Amongst these three you can acquire a good selection of food for your breakfasts, snacks and post ski drinks. If you require a more comprehensive shop for lunch and dinner meals and larger volumes of alcohol, the closest supermarket is down in Kutchan town, and holders of the All Mountain lift Pass can enjoy a free ride on the shuttle to the supermarket.